Face Serums

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Frequently Asked Questions

It depends on your primary concern. Choose a brightening serum for dullness and uneven tone, and an anti-ageing serum for fine lines and loss of firmness. Both of our serums are designed to be gentle enough for daily use.

Both work. AM-PM Renewal Serum is formulated for use at either time. If you use a brightening serum in the morning, always follow with sunscreen.

Yes. A serum treats, a moisturiser seals. Applying serum first and moisturiser after helps the actives work and keeps skin comfortable.

Generally yes, but start with one and add the second once your skin has adjusted. Apply the lighter-textured serum first.

Hydration and glow can be noticed early, while visible changes in tone and fine lines take consistent use over several weeks. Results vary by skin type.

Our serums are free from parabens and sulphates, but we always recommend a patch test on your inner arm or behind the ear before first use.

Yes, and you should. Apply serum after cleansing, then moisturiser, then sunscreen as the final step in your morning routine.

Face Serums for Every Skin Concern

Skin concerns don't need long routines, they need the right actives at the right strength. Da Membrane face serums are formulated in-house with clinically recognised, ingredient-led actives to target dullness, uneven tone and early signs of ageing. They are lightweight, fast-absorbing and free from parabens and sulphates.

What Is a Face Serum and What Does It Do?

A face serum is a lightweight, concentrated skincare treatment that delivers active ingredients deep into the skin. Its water-based, thin texture absorbs quickly. That makes it the most effective step in your routine for targeting specific concerns like dullness, dark spots, fine lines or dehydration. A moisturiser mainly seals in hydration. A face serum does the targeted work underneath it.

Why Add a Face Serum to Your Skincare Routine?

  • Targeted results: Each serum is built around a specific concern, so you treat the problem rather than just the surface.
  • High active concentration: Serums carry more active ingredients per drop than most creams or lotions.
  • Fast absorption: The lightweight texture layers easily under moisturiser and sunscreen without feeling heavy or sticky.
  • Suits most skin types: Water-based formulas work for oily, combination, dry and sensitive skin when chosen correctly.

Explore Our Face Serums

Bright Dew Brightening Face Serum:

For dull, uneven-looking skin. It combines Illuminyl 388, a brightening active derived from green tea EGCG, with Niacinamide to even out the look of tone. Not only is but our Niacinamide face serum has Dipotassium Glycyrrhizate and D-Panthenol to soothe and hydrate the skin, so brightening doesn't come at the cost of comfort.

AM-PM Renewal Serum:

For fine lines and early signs of ageing, designed for both morning and night use. Our anti-aging face serum pairs Lanablue (3%) with AQUAXYL (1.5%) and Niacinamide (1%). AQUAXYL supports hydration and skin barrier strength, and Niacinamide helps refine the look of skin texture.

How to Choose the Right Face Serum for Your Skin?

The right face serum depends on your main skin concern. For dull, uneven or tired-looking skin, choose a brightening face serum like our Bright Dew Face Brightening Serum, formulated with Illuminyl 388 and Niacinamide. For fine lines and early signs of ageing, go for AM-PM Renewal Serum, which pairs Lanablue, AQUAXYL and Niacinamide and works morning and night. Our lightweight formulas absorb quickly and layer easily under moisturiser and sunscreen. Start with one serum, patch test first, and use it consistently for a few weeks to see results.

How to Use a Face Serum

  1. Cleanse your face with a gentle cleanser and pat dry.
  2. Tone (optional) with a hydrating or brightening face toner.
  3. Apply 2–3 drops of serum to your face and neck. Press it in gently rather than rubbing.
  4. Moisturise to lock in the actives.
  5. Finish with sunscreen (SPF 30+) in the morning, especially when using brightening serums.

Use your serum consistently, once or twice a day depending on the formula, and give it time. Skincare works with consistency, not overnight.

Why Choose Da Membrane Face Serum?

  • In-house R&D: Every formula is developed by our own research team, not outsourced.
  • Ingredient-led, clearly labelled: We tell you what's in the bottle and why it's there.
  • Clean essentials: Free from parabens and sulphates, and free from harsh chemicals.
  • Premium experience: Elegant textures and packaging that fit a considered routine.

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